Elevating B2B E-commerce with AI-Powered Search and Discovery

In today’s fast-paced digital economy, the B2B e-commerce sector finds itself at a crossroads between traditional commerce practices and the urgent need for digital transformation. Forrester said in it’s recent Commerce Search And Product Discovery Wave that “Improving product discovery is one of the most effective ways to have a meaningful, positive impact on digital metrics, with a clearly attributable return and relatively low investment.” The integration of AI-powered search and discovery tools is not merely an enhancement but a necessity for those seeking to thrive in this evolving landscape.

Significant 65% of business leaders recognize their e-commerce platforms as insufficiently equipped to meet current market demands. With 74% of these leaders calling for a digital overhaul aimed at optimizing e-commerce experiences, the report underscores a critical priority for the coming year: revenue growth, deemed crucial by 81% of respondents.

The Indispensable Role of AI in B2B E-commerce

As the landscape of B2B e-commerce evolves, the implementation of Artificial Intelligence (AI) in search and merchandising processes stands out as a transformative solution. Klevu, a leader in AI search technology, is at the forefront of this evolution, offering cutting-edge tools that promise to revolutionize the way B2B businesses engage with their customers online.

With data indicating that 92% of B2B purchases begin with a search, the importance of an efficient, AI-powered search experience cannot be overstated. Klevu’s sophisticated AI enhances search accuracy, personalization, and improves revenue from search activities by up to 47%.

Unveiling the Future with AI-Powered Search and Discovery

Klevu’s advanced AI search and merchandising capabilities offer a glimpse into the future of B2B e-commerce. By transcending the limitations of native platform search functionalities, Klevu provides a personalized, accurate, and seamless shopping experience. This is particularly crucial in a domain where the complexity of products and specificity of customer needs are the norms, not the exceptions. Features like conversational search and Product Question Answering (PQA) exemplify Klevu’s innovation, making product discovery intuitive and akin to interacting with a knowledgeable sales associate.

Trends and Challenges in B2B E-commerce Tech Stacks

In addressing the trends shaping B2B e-commerce tech stacks, ease-of-use emerges as a paramount concern. The proliferation of composable tech stacks has necessitated a user-friendly approach to managing multiple platforms. Here, Klevu’s emphasis on real, tested AI stands out, distinguishing itself from competitors by offering mature, proven algorithms that solve personalization problems more effectively. Furthermore, the unique challenges of B2B, such as managing complex customer/sku/price relationships, underscore the necessity for solutions like Klevu that can handle nuanced searches, SKU-based queries, and proactive catalog enrichment.

Implementing AI for Transformational Impact

For B2B e-commerce stores aiming to capitalize on the transformative power of AI, the path forward involves a series of strategic implementations:

• Visibility and Accessibility: Position the search bar prominently to encourage use, given the high intentionality of B2B traffic.
• Rich and Dynamic Content: Utilize auto-suggest search features in the overlay, incorporating product recommendations, images, and dynamic banners to enhance the search experience.
• Automated Product Discovery: Leverage AI to ensure products are easily findable, mitigating the risk of customer churn due to poor search experiences.
• Dynamic Filtering and Faceting: Enable precise product filtering by linking facets directly to the attributes in your product catalog, facilitating a more efficient discovery process.

The journey towards digital transformation in B2B e-commerce is both a challenge and an opportunity. As demonstrated by the 2024 State Of B2B Ecommerce Report, the integration of AI-powered search and discovery tools is not merely an enhancement but a necessity for those seeking to thrive in this evolving landscape. With Klevu’s AI search and merchandising solutions, businesses can unlock unparalleled growth, improve customer satisfaction, and significantly enhance their online presence.

We invite you to experience Klevu’s transformative potential firsthand. Discover how our AI-powered search and merchandising platform can revolutionize your B2B e-commerce strategy, drive revenue growth, and exceed evolving customer expectations.

Request a demo today and redefine the future of your e-commerce experience with Klevu.