Smarter Category Merchandising for Global Brands: Introducing Multi-Store Merchandising

Managing merchandising strategies across multiple stores can be complex, especially when dealing with different languages, currencies, and localized campaigns. To simplify this process, we’re excited to introduce Multi-Store Merchandising (MSM), a powerful new feature designed to streamline category merchandising across multilingual stores.

What’s New?

The new MSM feature enables merchants to centrally manage category merchandising for multiple stores by grouping them into clusters. When a cluster is set up, Klevu will create a detailed mapping of categories, attributes, its values and currencies across all the stores in the cluster. Then, a primary store is assigned, and its data is used to apply merchandising rules across all linked stores. This ensures consistency while allowing for tailored adjustments where needed.

Key Features & Benefits

• Detailed Data Mapping: Automatically maps categories, attributes, and attribute values for multilingual and multi-currency stores.
• Centralized Control: Merchandising rules can be managed at the cluster level, eliminating the need for individual store configurations.
• Store-Specific Overrides: Merchants can override rules for specific categories in individual stores, ensuring localized strategies.
• Currency Conversion Handling: Pricing rules are now effective across different currencies by aligning with the primary store’s settings.
• Scheduling & Previews: Plan and schedule merchandising campaigns across stores while previewing how changes will appear in each store.

How It Works

1. Create a Cluster: Merchants group multiple stores under a cluster. All stores grouped in a cluster must share the same Product IDs.
2. Select a Primary Store: The primary store’s categories, attributes, and values form the foundation for merchandising.
3. AI-Powered Mapping: Automatically maps categories and attributes across stores, including currency conversions.
4. Override Where Needed: Merchants can modify merchandising rules for specific stores or categories.
5. Launch & Optimize: Once enabled, MSM applies the merchandising rules across all linked stores, while tracking analytics at an individual store level.

📌 Need help setting up Cluster to Merchandise Multiple Stores? Check out our Knowledge Base article for a complete guide on creating and managing Clusters effectively.

Who Can Access MSM?

MSM is available to Smart Category Merchandising customers on Personalized and above plans. Shopify Markets users can also integrate their multi-store configuration seamlessly with MSM.

Benefits of enhanced MSM

For merchants operating across multiple regions, MSM significantly reduces manual work, ensuring a consistent yet flexible merchandising strategy. By automating category mapping, handling multiple currencies, and allowing for store-specific adjustments, MSM makes it easier than ever to optimize the shopping experience at scale.

Get Started with MSM

If you’re an existing Klevu customer on an eligible plan, you can start using Multi-Store Merchandising today. For more details or a walkthrough of how to set up MSM, contact our team or log in to Klevu Merchant Center to explore the feature.

Not a Klevu customer yet or don’t have our category merchandising solution? Talk to our sales team to learn how Klevu can help your business. Schedule a demo to see MSM and other AI-powered merchandising tools in action.