Crafting a Superior Wine Discovery Experience for Marquis Wine Cellars
97%
Increase in search per session value
39%
Increase in search AOV
38%
Increase in search-led revenue
Industry
B2B
Industry
Food / Beverage
Platform
BigCommerce
Region
North America
Having been in business for almost four decades, Marquis Wine Cellars has become a favorite destination for wine lovers who value the combination of high-quality offerings, a diverse selection, and the unique stories that accompany each bottle. The store distinguishes itself by the high level of service they offer to each client, and the carefully curated wine selection by the team’s extensive travels and tastings.
For their online store, they have been utilizing the BigCommerce platform and were embarking on a second redesign to further enhance the shopping experience. They wanted to make their digital presence stand out from the traditional wine online stores, taking into consideration all other new ways of how customers consume media and buy products.
Problem? Time for relaunch without search engine
In the midst of their second website redesign, Marquis Wine Cellars faced a critical challenge: the integration process with their previous search provider, Searchspring, extended beyond initial estimates. This integration delay posed a significant risk, potentially undermining the impact of their planned relaunch. As the deadline for the relaunch was approaching, this predicament underscored the need for a swift strategy change, leading Marquis Wine Cellars to re-evaluate their options.
“With the second redesign, we needed a robust search solution that was going to bring us into the next 5 to 10 years at least. Klevu just seemed like more of a natural fit for us because with the new site, we wanted to offer our clients something new, something that was interesting and something that they had never seen before.”
The Solution
The search for a reliable and efficient search solution brought them to Klevu. What set Klevu apart was not just advanced AI search capabilities but also the promise of a smooth integration process. Klevu’s integration was completed within two weeks, with excellent frontend customizations that retained the premium look and feel of the brand.
This expedited integration allowed Marquis Wine Cellars to stay on course, ensuring that their new website goes live with all the functionalities they envisioned, without compromise.
Results – going from Searchspring to Klevu:
- 97% increase in search per session value
- 39% increase in search average order value (AOV)
- 38% increase in search-led revenue
Looking forward
Marquis Wine Cellars continues to stand out from the crowd, with plans to further optimize their online presence with their online store and their Wine Club website which offers wine subscriptions. They are confident their new redesign, search capabilities and marketing efforts will result in stronger customer retention and increased sales.
