Minimani: AI Search and Merch Leads to 37% Higher Conversion Rate

Minimani, a Finnish retailer offering everything from groceries and household essentials to outdoor equipment and electronics. Built on the Magento platform, Minimani’s site hosts tens of thousands of SKUs, with plans for ongoing expansion. To make it easier for customers to find what they need and to reduce the time their team spent managing product displays, they sought a search solution with AI capabilities.

With an expansive product catalog and diverse offerings, Minimani faced significant challenges in managing product discovery. Their previous setup required constant manual work to adjust search results and arrange product displays, which made it difficult to keep up with trending products or seasonal demands. Customers often encountered zero-result searches, particularly for complex queries, which impacted the overall shopping experience. Minimani’s eCommerce team spent valuable time monitoring search performance, adding synonyms, and manually adjusting product rankings—efforts that became increasingly unsustainable as their inventory grew.

Key challenges included:

• High manual workload: Frequent adjustments to search and product displays were time-consuming and labor-intensive.
• Inflexibility with trending items: Difficulty in quickly highlighting popular or seasonal products to match customer interest.
• Lack of automation: Limited options for streamlining merchandising tasks, requiring constant hands-on management from the eCommerce team.

Determined to simplify and improve this process, Minimani began searching for a tool that could automate these tasks while providing an intelligent, AI-driven approach to search, merchandising, and product recommendations.

“We started off with Klevu search and were happy with the results we were getting. Knowing that it works and the platform being pretty intuitive made the decision to implement Klevu for category merchandising and recommendations easier.”

The Solution: Implementing Klevu

Minimani partnered with Klevu, supported by their digital agency Pinja, to tackle these challenges. Klevu’s AI-powered platform offered a range of tools that allowed Minimani to automate and optimize product discovery across their eCommerce site. With Pinja’s guidance, Minimani integrated Klevu’s full suite of solutions, including AI-driven Site Search, Category Merchandising, and Product Recommendations, each tailored to enhance specific aspects of the shopping experience.

Results

Since implementing Klevu, Minimani has seen a significant improvement in site engagement and customer satisfaction:

• 23% of site visitors actively use the search function
• 37% increase in conversion rate since going live with Klevu
• 6.27% monthly increase in views per user

With Klevu’s solutions in place, Minimani has successfully streamlined product discovery and improved the overall shopping journey, setting a strong foundation for future growth.

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