How OESD Boosted Revenue and Conversions with Klevu and IntuitSolutions on BigCommerce

60%

Click through rates on searches

65k

Search users per month

Industry

B2C

Industry

DIY / Hardware

Platform

BigCommerce

Region

North America

Oklahoma Embroidery Supply and Design (OESD), a leading provider of machine embroidery supplies and designs, partnered with Klevu, IntuitSolutions, and the BigCommerce platform to enhance their eCommerce experience.

Founded with a commitment to creativity and innovation, OESD serves a vibrant community of embroidery and craft enthusiasts. They offer a diverse range of physical and digital products, including supplies, design files, and educational resources, making them a trusted name in the embroidery world.

The Challenges

OESD encountered a range of challenges as they sought to provide a seamless and engaging shopping experience for their customers. Their unique position as a provider of both digital embroidery design files and physical supplies meant they had a highly diverse catalog, catering to a wide spectrum of customer needs and preferences.

These challenges underscored the necessity of advanced product discovery and personalization tools:

Large Product Catalog
Lack of Personalization
Search Inefficienies
Inability to Handle Nuanced Queries
Lack of Contextual Understanding
Missed Opportunities for Inspiration

Together, these issues created friction in the shopping experience, discouraging customers from completing purchases and limiting OESD’s ability to maximize the value of their extensive product offering.

Why Klevu?

OESD sought an AI product discovery solution to streamline navigation, improve search accuracy, and enable dynamic merchandising.

Personalized On-Site Search – Klevu’s AI-driven search transformed the way customers interact with OESD’s website. For example, customers searching for niche items like “mushroom embroidery patterns” were met with precise and relevant results.
Category Merchandising – OESD utilized Klevu’s category merchandising tools to prioritize new releases and best-sellers, ensuring that relevant and high-margin items were easily accessible.
Personalization – Machine learning enabled OESD to personalize customer journeys. By leveraging user behavior and integrating customer review data from TrustPilot and Yotpo, OESD delivered highly relevant product suggestions.

We are really excited about the machine learning aspect of Klevu, because we are always trying to personalize the customer experience at OESD. Knowing that the machine learning is showing a particular customer exactly what they would be mostinterested in through AI is really powerful.

Rebecca Benedict OESD

Results

Since implementing Klevu, OESD has achieved:

60% click through rate on searches with approximately 20% of the website’s revenue coming from searched products.
65K Search users per month who make an average of 2.5 queries and 1.5 clicks on products.

Future Plans

OESD plans to continue refining their eCommerce strategy by optimizing site performance with Intuit Solutions, focusing
on site speed and accessibility. OESD’s collaboration with Klevu, IntuitSolutions, and BigCommerce exemplifies the
power of technology and partnership in delivering exceptional customer experiences and driving business growth.

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