Oliver Bonas: Elevating Customer Experience with Klevu Search and Merchandising

For over two decades, Oliver Bonas has enchanted customers with its unique blend of fashion, homeware, and gifts. Established by Oliver Tress in 1993, the brand is celebrated for its innovative designs and personalized shopping experience. With an ever-growing product range, maintaining an engaging online presence is paramount.

Their online store is powered by Adobe Commerce (Magento 2). The integration and on-going development of the platform are expertly handled by our partner Tom & Co.

Oliver Bonas faced challenges with their online user experience, particularly with search functionality and category merchandising with their previous provider. They struggled with zero search results for complex queries and manually managed merchandising across numerous categories, making it hard to highlight trending products. Limited control over search result ordering hindered their ability to capitalize on fast-moving market trends, and their inflexible merchandising process required constant manual updates.

Before implementing Klevu, Oliver Bonas manually managed their search and merchandising, which was time-consuming and inefficient. The team had to monitor zero-result searches and manually add over 2000 synonyms to ensure accurate search results. They also adjusted category rankings manually within their CMS, which was not sustainable long-term. Realizing the need for an automated system, they began evaluating other search and merchandising providers to streamline these tasks.

The Solution: Klevu Search & Merchandising

Oliver Bonas chose Klevu for its blend of automation and manual control, allowing for effortless handling of complex searches and strategic product visibility. The user-friendly software has improved team efficiencies, enabling staff to apply rules, highlight products, and gain valuable insights. Klevu’s clear scoring system has enhanced transparency and strategic alignment, making it a crucial part of their e-commerce strategy.

Oliver Bonas has noted improved sales in other key product lines, such as cold weather accessories, which have been prominently featured and optimized by Klevu across relevant categories. This enhanced visibility has directly contributed to their success on the website. Klevu’s ability to learn and adapt has also helped position products with high interactions and sales at the top of their categories, ensuring that new and highly sought-after items gain appropriate exposure.

Results – going from their previous provider to Klevu:

• 14% increase in search conversion rate
• 20% increase in search transactions
• 22% decrease in search bounce rate

Looking forward

Oliver Bonas continues to enhance its online presence, focusing on optimizing e-commerce capabilities and exploring innovative merchandising strategies. They are confident that their ongoing improvements, including new search features and analytics upgrades, will lead to stronger customer retention and increased sales.