Pangaia: 9x Search Revenue Boost with Klevu’s AI-Powered Solutions
268%
Rise in click-through rates
9x
Increase in search-led revenue
5x
MoM increase in search volume
Industry
B2C
Industry
Fashion
Platform
Shopify
Region
United Kingdom
Pangaia, a purpose-driven fashion brand known for eco-innovation, needed an online experience that matched its mission. Built on Shopify, Pangaia’s site faced challenges with search relevance, personalization, and scalability, impacting both customer engagement and conversions. To build a more responsive and intuitive shopping journey, Pangaia chose Klevu as a partner, aiming to improve search accuracy, boost personalization, and elevate the overall customer experience.
The Challenges
Pangaia’s previous setup required frequent manual adjustments, which strained their lean ecommerce team. Search and recommendations were missing the mark, affecting both user experience and conversions. Pangaia’s existing digital setup was creating roadblocks, limiting their ability to grow. Accumulated technical debt, sluggish experience and operational overhead were slowing them down.
Over seven weeks, Pangaia’s agency, Commerce-UI, transformed their online experience tackling challenges such as unified multi-store setup, and different displays for unisex products. Streamlined storytelling with a modular, easy-to-use system of sections, allowed the internal team to build content at scale without relying on the tech team.
With a performance-optimized Shopify 2.0 theme and Klevu’s advanced product discovery, the customer journey is now far more engaging for Pangaia’s audience, while day-to-day operations are smoother and more efficient for their team.
Finding the perfect platform: Why Klevu?
“Integrating Klevu’s Search and Recommendations engine allowed us to create a highly responsive and personalized search experience. Klevu allowed us to tailor out of the box functionalities to match Pangaia’s unique challenges. The result is a far more engaging shopping journey where customers find exactly what they’re looking for faster, ultimately boosting both user satisfaction and conversion rates. Klevu’s impact has been invaluable in elevating Pangaia’s online presence.”
With support from Commerce-UI, Pangaia implemented Klevu’s AI-powered Site Search and Product Recommendations to create a smoother, more intuitive shopping experience. Since 70% of Pangaia’s shoppers visit from mobile devices, they needed a smooth and easy mobile experience. Klevu helped make it happen. With an intelligent search bar that expands to a full screen on mobile and a larger, more visible search button, Pangaia saw a huge boost in mobile engagement.
The in-cart product recommendations engine, in particular, have been a gamechanger, driving up add-to-cart rates and providing tailored upsells and crosssells that speak directly to each shopper. This automated system replaces Shopify’s manual recommendation process, allowing Pangaia’s team to spend less time on updates and more on strategy.
Klevu introduced a new level of personalization to Pangaia’s site, helping customers find products faster and making relevant suggestions throughout their journey. This enhanced experience has significantly boosted engagement, particularly on mobile, and led to more add-to-cart actions.
Results
Since moving to Klevu, Pangaia has achieved significant improvements in product discovery:
- Search Uplift: Search usage increased significantly, showing a 268% rise in click-through rates and a 9x increase in search-led revenue, and a 5x MoM increase in search volume.
- Enhanced Cart Recommendations: The cart recommendations feature has led to notable conversions, with high engagement and CTR in mobile cart recommendations.
- Improved Mobile UX: With Klevu’s full-screen mobile experience and improved design layout, mobile searches now convert at much higher rates than before.
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