How Philip Kingsley are satisfying customer needs with a site revamp and AI powered Klevu search.

Philip Kingsley is an innovative hair-care brand and home of trichology – the scientific study of the hair and scalp. Their approach to hair-care encompasses enhancing nutrition and general wellness; using products specifically formulated for personal hair texture and condition. 

With an online presence and physical clinics in both London and New York, Philip Kingsley aims to deliver the best possible experience and results to customers. With this in mind, the team needed to improve online experience to enhance customer experience and increase conversions. 

Revamping the site

Philip Kingsley first selected leading Magento agency, 2buy1click, because of the agency’s experience in the industry and agile working approach.  

After the initial scope of work was completed and 2buy1click had worked through the backlog of functionality for the marketing team, they were able to look at the online experience for the customer as a whole. Over the last 18-months 2buy1click has been working with the internal creative team at Philip Kingsley on an essential redesign project, revamping the look and feel of every page on site to appeal to their visually oriented consumers. 

2buy1click have helped Philip Kingsley implement new features on the website including the hair quiz. The quiz allows customers to find the right products based on their specific requirements and hair type. The quiz, with an incredible 98% completion rate and a conversion rate of 5% is allowing Philip Kingsley to sell products that customers may not have previously found or knew they needed, whilst gathering valuable zero-party data to enrich their CRM.

Philip Kingsley were previously using an alternative provider for search and were frequently returned with ‘no results found’ pages. The ecommerce team were finding the backend difficult to use and heavily developer focused making it difficult for Philip Kingsley’s small team to make even the simplest of changes.

Klevu’s ability to be aesthetically appealing was a huge factor, due to Philip Kingsley’s customers being very visual. ‘They may not know which exact product they are looking for, but they may know the colour associated with that range’ – Lauren, Philip Kingsley. Klevu search allows customers to search this way, and still find the products they are seeking. The ability for Klevu to run seamlessly on mobile was also imperative due to almost 75% of Philip Kingsley’s traffic being generated through mobile.

Feature focus

The ability to incorporate content

For their future plans, Philip Kingsley needed their search capability to encompass content as well as physical products, making Klevu the perfect fit.

Aesthetically pleasing search pages

Klevu’s ability to be aesthetically appealing was a huge factor, due to Philip Kingsley’s customers being very visual. They may not know which exact product they are looking for, but they may know the colour associated with that range

Klevu – an easy-to-use backend for a small team

Philip Kingsley found their previous search provider’s backend was difficult to use and heavily developer focused making it difficult for the team to make even the simplest of changes.