Table of contents
Last updated 13/02/2025
This Cookie Policy explains how Klevu Oy (“Company,” “we,” “us,” or “our”) uses cookies and similar technologies to recognize you when you visit our websites at www.klevu.com and status.klevu.com (“Websites“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases, we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Klevu Oy) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics, and other purposes. This is described in more detail below.
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.
The specific types of first- and third-party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.
| Name | Provider | Expiry | Description |
| __cf_bm | klevu.com | 30 minutes | Cloud flare’s bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
| __cfruid | klevu.com | Session | Used by the content network, Cloudflare, to identify trusted web traffic. |
| __cf_bm | zoominfo.com | 30 minutes | Cloud flare’s bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
| PHPSESSID | klevu.com | Session | Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. |
| _cfuvid | zoominfo.com | Session | This cookie is a part of the services provided by Cloudflare – Including load-balancing, deliverance of website content, and serving DNS connection for website operators. |
These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.
| Name | Provider | Expiry | Description |
| sp_t | spotify.com | session | Required to ensure the functionality of the integrated Spotify plugin. This does not result in any cross-site functionality. |
| sp_landing | spotify.com | session | Required to ensure the functionality of the integrated Spotify plugin. This does not result in any cross-site functionality. |
| JSESSIONID | nr-data.net | session | JSESSIONID is a platform session cookie and is used by sites with JavaServer Pages (JSP). The cookie is used to maintain an anonymous user session by the server. |
These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.
| Name | Provider | Expiry | Description |
| _clck | klevu.com | A year | Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. |
| ruid | klevu.com | A year | A unique ID is generated when the form is submitted for the first time. This ID is then used when other forms are submitted. |
| _clsk | klevu.com | A day | Connects multiple page views by a user into a single Clarity session recording. |
| SM | clarity.ms | Session | Used in synchronizing the MUID across Microsoft domains. |
| li_sugr | linkedin.com | 3 months | Used to make a probabilistic match of a user’s identity outside the Designated Countries |
| _hjSession_2123682 | klevu.com | 30 minutes | A cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session. |
| MUID | bing.com | A year | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. |
| CLID | clarity.ms | A year | This cookie identifies the first time Clarity identifies the user on any site using Clarity |
| MR | bing.com | 7 days | Used to collect information for analytics purposes. |
| _hjFirstSeen | klevu.com | 30 minutes | The cookie is set so Hotjar can track the beginning of the user’s journey for a total session count. It does not contain any identifiable information. |
| _ga_L5DZ4BR3P3 | klevu.com | A year | Used to persist session state |
| _ga | klevu.com | A year | ID used to identify users |
| VisitorID | zoominfo.com | A Year | This cookie is used by ZoomInfo to identify a user |
| _hjIncludedInSessionSample_2123682 | klevu.com | 2 minutes | This cookie is set to tell Hotjar whether this visitor is included in the data sample defined by our site’s daily session limit |
| ANONCHK | clarity.ms | 10 minutes | Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation |
| MR | clarity.ms | 7 days | Used to collect information for analytics purposes. |
| _hjAbsoluteSessionInProgress | klevu.com | 30 minutes | The cookie is set so Hotjar can track the beginning of the user’s journey for a total session count. It does not contain any identifiable information. |
| _hjSessionUser_2123682 | klevu.com | A year | It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
| MUID | clarity.ms | A year | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. |
| SRM_B | bing.com | A year | Collected user data is specifically adapted to the user or device. The user can also be followed outside of the loaded website, creating a picture of the visitor’s behavior. |
| _fbp | klevu.com | 3 months | Facebook analytics cookie |
| __gtm_campaign_url | klevu.com | session | Used to determine the source campaign for sign ups |
| __gtm_referrer cookies | klevu.com | session | User to determine to the referrer source for sign ups |
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
| Name | Provider | Expiry | Description |
| bcookie | linkedin.com | A year | Used by LinkedIn to track the use of embedded services. |
| _gcl_au | klevu.com | 3 months | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. |
| bscookie | linkedin.com | A year | Used by LinkedIn to track the use of embedded services. |
| lidc | linkedin.com | A day | Used by LinkedIn to track the use of embedded services. |
| UserMatchHistory | linkedin.com | A month | These cookies are set by LinkedIn for advertising purposes, including: tracking visitors so that more relevant ads can be presented, allowing users to use the ‘Apply with LinkedIn’ or the ‘Sign-in with LinkedIn’ functions, collecting information about how visitors use the site, etc. |
| AnalyticsSyncHistory | linkedin.com | A month | Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries |
Necessary cookies:
These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.
| Name | Provider | Expiry | Description |
| _hund_session | hund.io | Session | A first-party, encrypted cookie that holds essential values for the application and current session |
| fbt | hund.io | Session | Spam prevention measures |
| session_token | hund.io | 1 month | A first-party “remember” token for the current authenticated user. |
| locale: | hund.io | Session | A first-party cookie for language/locale preferences. |
Analytics cookies:
These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.
| Name | Provider | Expiry | Description |
| _ga_96X2HLQDK3 | klevu.com | 1 year 1 month | This cookie is used by Google Analytics to persist session state. |
| _ga | klevu.com | 1 year 1 month | This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. |
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Websites or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.
If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).
Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.
Do you serve targeted advertising?
We do not serve targeting advertising.
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at contact@klevu.com