Headless Ecommerce Masterclass: Talking Headless, a practical guide

A practical and accessible discussion about Headless API-first ecommerce strategies. Walk away knowing whether or not an API-first approach is right for your business, advice for getting started, testing and optimising, some stories about successes and failures, and practical strategies for ecommerce professionals so no one ends up burning down the house.

Topics covered:

• Demystifying headless + jargon buster API, SPA, PWA (etc)
• Risks of API-first ecommerce strategies
• Headless success stories
• Advice for testing and optimising

Speakers:

Joseph McDermott Senior Solutions Architect at Klevu
Joseph is a Senior Solutions Architect at Klevu, with over a decade of experience in ecommerce including numerous integrations with Magento, Shopify and BigCommerce. Klevu, a SaaS on-site search solution, is API-first and headless by nature, which is already powering search and merchandising across stores of all shapes and sizes.

Tom McCaul Founder at Tom & Co
After leaving his role as Head of Web at a leading Brand and Marketing agency, Tom McCaul founded his own Magento website development agency, Tom&Co. Getting ahead of the game, Tom&Co now boast over six years of experience in building headless eCommerce websites, attracting some of the UK’s top retailers such as Oliver Bonas, Topps Tiles and Agent Provocateur.

James Gurd Ecommerce Consultant at Digital Juggler
James is an ecommerce strategy and replatforming consultant with more than 16 years’ experience working with B2C and B2B brands including House of Fraser, Mars, Samsung, The Wine Society, Victoria Beckham, RSPB and Dr. Barbara Sturm. He helps organisations deliver ecommerce growth based on realistic plans and budgets.