How to Look Fabulous Forever Revolutionized Makeup for Mature Women with Content and Product Discovery

The Heart of Look Fabulous Forever

One of the brand’s key strengths is its content, which is designed to resonate with customers and demonstrate that it is not just another faceless corporation. By sharing Tricia’s personal story and showcasing products tailored to the unique needs of mature skin, Look Fabulous Forever has managed to foster a deep connection with its customers.

For instance, traditional powder blushers tend to settle in fine lines and can be unflattering on mature skin, while cream blushers might wear off by midday. Look Fabulous Forever’s unique blusher formulation solves this problem by applying it as a cream for smooth application and drying it as a powder for long-lasting, vibrant color.

To educate customers on the features and application techniques of their products, Look Fabulous Forever produces product demonstrations, tutorials, and engaging interviews. This content is available in both video and written formats, catering to the preferences of their customers. The brand has even created landing pages addressing specific issues such as how to apply makeup while wearing glasses.

Helping customers choose the right products is another priority for Look Fabulous Forever, which operates exclusively as a direct-to-consumer (D2C) online brand. By asking customers questions about their preferences and needs, the brand can recommend the perfect shade of lipstick or other products, resulting in a highly personalized shopping experience.

This focus on content and personalization has paid off, with over 80% of customers expressing a desire to receive daily emails from the brand. Website search has also played a crucial role in connecting customers with relevant content, leading to a 20% conversion rate and a 17% higher average order value (AOV).

The Power of Website Search and Customer Engagement

Recognizing the importance of its rich content library, Look Fabulous Forever partnered with Klevu to improve site search functionality, allowing customers to access both product and content searches. This partnership has yielded impressive results, including more than doubling revenue from site search and maintaining a 20%+ conversion rate.

Helping customers discover new products is essential for the brand, as existing customers generate around 80% of its revenue. By providing engaging content and a seamless product discovery experience, Look Fabulous Forever has not only built trust with its audience but has also encouraged them to try new products with confidence.

The success of Look Fabulous Forever’s content-driven approach and partnership with Klevu for site search has exceeded their 10x return on investment (ROI) target for marketing technology investments. By truly understanding and addressing the needs of its target demographic, Look Fabulous Forever has revolutionized makeup for mature women and positioned itself as a leader in the industry.

^{Search & Discovery Demo & Consultation}
Uncover growth opportunities for your ecommerce business

Request a CONSULTATION