Current Trends for Home E-Commerce Success

What’s inside?

From the art of personalization to the secrets behind an air-tight, omnichannel strategy, our home, garden and DIY lookbook is packed with real-world success stories and expert insights. Delve into how leading brands like Topps Tiles and Mikasa are harnessing innovative search and discovery solutions to redefine their shopping experiences online.

We’ve also included an industry specific checklist of proven ecommerce best practices – your secret weapon in navigating the competitive landscape of the home sector. This comprehensive guide equips you with the tools and strategies needed to stand out, ensuring your brand not only meets, but exceeds shopper expectations in today’s dynamic market.

Executive Summary

The home, garden, and DIY ecommerce landscape is ever-changing, demanding a nuanced approach to connect authentically with shoppers. This lookbook is designed for retailers aiming to enhance their online experience, offering expert insights into overcoming the complexities of personalization and staying ahead in a competitive market. It’s an essential read for understanding the transformative potential of advanced ecommerce strategies in the home industry.

We hope it educates and inspires. 

Table of Contents

This 49-page home, garden and DIY lookbook features actionable advice for brands:

• The art of personalization in home, garden and DIY ecommerce
• A lesson in search
• The power of search relevancy
• The importance of strategically placed product recommendations
• Harnessing the strength of omnichannel alignment
• The role of automated merchandising in home ecommerce
• Buidling trust with integrated customer reviews
• Conversational commerce
• Best practices checklist

Accompanying these chapters, we present practical examples and achievements from our valued customers, including Online Home Shop, Mikasa, Goodhood, Topps Tiles, Paul Smith, Roolee, Benuta, Soak & Sleep, Eurokangas and Arighi Bianchi.