Creating a Customer-Centric Online Experience with Laura Mercier and BareMinerals

Ever wondered how big names in beauty like Laura Mercier and BareMinerals up their online game? We’ve got some insights that could really help your store too.

In this on-demand webinar, you will hear from, Carney Nir, VP of Global eCommerce at Orveon, Alex Fox, Technical Lead at Half Helix, Rachel Tonner, VP Global Marketing at Klevu, and Courtney Kelly, Commercial Director at Half Helix on how Laura Mercier and BareMinerals has been improving user experience with the help from Half Helix and Klevu Search.

Key learnings that are just a click away:

• Personalization is key, especially in the beauty industry, where selling products like foundation online can be tricky. It’s about understanding each customer’s unique needs.
• Orveon’s move to Shopify from Salesforce Commerce Cloud was a game-changer. It allowed them to launch multiple global sites quickly and cater to local market needs while maintaining a consistent brand experience.
• Customer-Focused Tech: From virtual try-ons to personalized experiences, we explored how tech can make shopping online as personal as in-store.

Watch the on-demand video at any time by filling out the form.