Native Search vs Klevu: Shopify Edition

Whilst it might be the easier or seemingly cheaper option to go with a native product discovery solution offered by ecommerce platforms, oftentimes the revenue lost is significant but hard to quantify when budgets and resources dwindle during a replatform, or budgets are cut within ecommerce teams.

During this exclusive session, Klevu’s CTO and Co-Founder Niraj Aswani will take the audience through a live demonstration of the Shopify native search bar vs the Klevu search bar, built within the same ecommerce store interface. They will talk through the specific use cases where an advanced AI search and product discovery solution will outperform the Shopify native one, and exactly what that looks like for your shoppers on the frontend. The session will also feature an engaging panel discussion, hosted by our Global Head of Partnerships, Claudia Ditri.

According to Forrester, “Product discovery is best served by standalone solutions. Although commerce solutions often include search functionality, the functionality is limited and pale in comparison with the current selection of 3rd party specialist commerce search and product discovery solutions.”

This edition will dive deep into Shopify native search and discovery. When native might be appropriate for merchants, and when 3rd party solutions like Klevu are required to ensure maximum revenue and conversion from your website traffic.

Speaker BIO:

Niraj Aswani, CTO at Klevu

Niraj has many years of experience in the field of semantic search and natural language processing. At Klevu, he has been leading the R&D in product discovery by enriching product catalogs with semantic information. He is one of the brains behind the core Klevu IR engine that powers millions of searches and recommendations every day around the world.

Claudia Ditri, Global Head of Partnerships at Klevu

With 7 years of experience in the eCommerce space, Claudia spearheads tech integrations to enhance Klevu’s offerings and leads the global strategy for Klevu’s esteemed agency ecosystem. Claudia collaborates closely with agencies on product discovery strategies for esteemed clients such as Paul Smith, Oliver Bonas and Flying Tiger, driving innovation and elevating online retail experiences.

Liam Quinn, Technical Director at Vervaunt

Liam Quinn is an ecommerce technology expert with deep knowledge of Shopify Plus. He has successfully managed development teams, delivered complex ecommerce solutions, advised on replatforming projects, and conducted technical and UX audits. Liam has led digital product developments, including a geo-location-based iOS app for retailers, innovative Shopify Apps, a technical performance monitoring tool, a performance marketing platform, and Vervaunt’s Visualise tool for dynamic ads.

Pete Robertshaw, IT, Retail Operations and Ecommerce Specialist at Space48

Pete Robertshaw has almost 20 years of experience in the eCommerce and retail sector, spending 14 years as a head of eCommerce and IT at a large multi-channel retailer, and now 5 years as a consultant at Space 48. Pete is passionate about tech and helps his customers to understand their digital challenges and how on site and back office tech can help overcome them

Ellie Abbott, Strategic Partnership Manager at Klaviyo

Ellie Abbott is a Strategic Partnerships manager at Klaviyo, she works with leading technology platforms in the industry to build and activate innovative integrations which drive value to clients. Having worked in the ecommerce community over the last 6 years she’s found her passion for the job lies in consulting with customers to help integrate their technology stack and transform all their data into more valuable customer experiences across every touchpoint.

Agenda:

• Introductions – 5 minutes
• Panel Discussion hosted by Claudia Ditri – 20 minutes
• Live Demo and Presentation of Native vs Klevu – 25 minutes
• Q&A – 10 minutes

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