Pedal to the Metal: Custom E-Commerce Solutions for the Automotive Industry

As automotive e-commerce continues to expand, offering tailored solutions that meet industry-specific challenges is essential for driving customer satisfaction and business growth. This three-part webinar series highlights the importance of custom e-commerce implementations and advanced search capabilities to address the complexities of managing large catalogs, improving product discovery, and engaging customers across multiple channels.

Episode 2: Custom E-Commerce Solutions for the Automotive Industry

Driving Growth with Crimson Agility & Klevu

This session covers how custom e-commerce solutions from Crimson Agility, combined with Klevu’s search capabilities, solve key challenges in the automotive industry. You’ll learn how to improve product discovery, make large catalogs easier to manage, and use multiple sales channels effectively to boost growth and keep customers engaged.

Topics include:

• Handling large automotive catalogs, including part number normalization and fitment finders.
• Improving the customer journey with better search results and personalized product recommendations.
• Expanding your reach with omni-channel sales strategies across platforms like social media, Google Merchant Center, and Amazon.
• Automating integrations to save time and reduce manual tasks.
• Case studies of successful e-commerce solutions that increase growth and customer loyalty.

Meet The Speakers

Dave Hubartt, Global Solutions Lead, Klevu

For over two decades, he has worked intimately with some of the largest
international brands in managing and developing their enterprise e-commerce and
best-in-class custom websites. His proactive approach to technology provides simple solutions for complex systems while also evolving Klevu’s product offerings.

Adam Fabian, CIO & Co-Founder, Crimson Agility

Adam Fabian is a visionary leader in the digital commerce landscape, with over 12 years of expertise driving innovation in the e-commerce industry. As the Chief Information Officer, Co-Founder, and Managing Partner of Crimson Agility—a multi-year Inc. 5000 ranked agency—Adam has been instrumental in transforming the digital strategies of businesses ranging from small startups to large enterprises in both B2C and B2B sectors.

Adam’s deep technical knowledge, backed by a degree in Software Engineering and multiple Adobe Commerce certifications, including the prestigious Solutions Specialist Master certification, enables him to architect and execute tailored solutions that drive measurable results.

About Crimson Agility

Crimson Agility specializes in custom e-commerce solutions that transform how automotive businesses operate online. With deep industry expertise, they develop tailored search functionalities and intuitive navigation tools that make finding parts and accessories effortless. By focusing on user intent and enhancing search accuracy, Crimson Agility helps automotive businesses reduce friction, increase engagement, and boost revenue.

Watch now on-demand

Fill out the form to watch the on-demand webinar. Take a note of your question and stay tuned for the third and final episode, which will feature a live Q&A session where our speakers will answer all your questions. If you need to catch up, here you can access the first episode.