Pedal to the Metal: Optimizing Automotive E-Commerce

In the rapidly evolving automotive e-commerce landscape, providing accurate and relevant search results is critical to enhancing customer satisfaction and driving sales. This three-part webinar series will explore cutting-edge search technologies and tailored e-commerce solutions that address the unique challenges of the automotive market. Learn from industry experts and gain valuable insights into optimizing your e-commerce platform for greater success.

Episode 1: Revving Up Sales

Optimizing Automotive E-Commerce with Advanced Search Solutions

This session explores how advanced search technologies, powered by Klevu, can transform the automotive e-commerce experience. It will cover how custom search implementations can increase conversion rates, improve customer satisfaction, and streamline the purchasing process for complex automotive parts and accessories.

Topics include:

• Importance of accurate search results in the automotive industry.
• Handling complex part numbers and vehicle fitment challenges.
• Case studies demonstrating the impact of optimized search on sales.

Meet The Speakers

Dave Hubartt, Global Solutions Lead, Klevu

For over two decades, he has worked intimately with some of the largest
international brands in managing and developing their enterprise e-commerce and
best-in-class custom websites. His proactive approach to technology provides simple solutions for complex systems while also evolving Klevu’s product offerings.

Adam Fabian, CIO & Co-Founder, Crimson Agility

Adam Fabian is a visionary leader in the digital commerce landscape, with over 12 years of expertise driving innovation in the e-commerce industry. As the Chief Information Officer, Co-Founder, and Managing Partner of Crimson Agility—a multi-year Inc. 5000 ranked agency—Adam has been instrumental in transforming the digital strategies of businesses ranging from small startups to large enterprises in both B2C and B2B sectors.

Adam’s deep technical knowledge, backed by a degree in Software Engineering and multiple Adobe Commerce certifications, including the prestigious Solutions Specialist Master certification, enables him to architect and execute tailored solutions that drive measurable results.

About Crimson Agility

Crimson Agility specializes in custom e-commerce solutions that transform how automotive businesses operate online. With deep industry expertise, they develop tailored search functionalities and intuitive navigation tools that make finding parts and accessories effortless. By focusing on user intent and enhancing search accuracy, Crimson Agility helps automotive businesses reduce friction, increase engagement, and boost revenue.

Watch now on-demand

Fill out the form to access the recording. If you have any questions for our speakers, please feel free to leave them here or stay tuned for the third episode which will feature a live Q&A with our speakers. Episode 2 is now available on demand here.