Chilliapple

chilliapple is an award-winning UK-based web and app development agency. We have an extensive range of knowledge and expertise to deliver Adobe Magento eCommerce solutions, boosting our client’s ROI. We offer a range of services from bespoke UX/UI design and focused project management and high end development. There’s no waffle or time wasting. No unnecessary cost. Simply a focus to deliver a client’s brief on time and on budget. We offer superb service and can scale and support businesses looking to succeed within the ever-growing digital environment.

We caught up with Lauren Collings, Business Development Manager at Chilliapple to learn all about Chilliapple’s biggest achievements, why product discovery is so important to their clients and what she’s most excited about for the future of eCommerce!

Tell us about Chilliapple

Chilliapple is an award-winning UK-based web and app development agency. We have an extensive range of knowledge and expertise to deliver Magento/Adobe eCommerce solutions. We’re eCommerce specialists and are passionate about delivering the best eCommerce solutions to our clients who are equally as passionate, enabling them to digitally transform their business. We offer a range of services from bespoke UX/UI design, focused account and project management and high end development. 

What sets you apart from other digital agencies? 

Rather than our sole focus being software development projects and building one-off relationships, we are about building long-term relationships and dialogues with our clients and partners. We’re proud to be transparent, and are serious about providing the right solutions for our clients, adding long-term value and maximizing their ROI – as well as introducing clients to new opportunities across the digital and eCommerce eco-system and keeping them up-to-date with industry trends. 

Do you have advice for retailers looking to migrate to Magento?

There is lots for merchants to consider when looking to migrate to Magento/Adobe. Starting by familiarising themselves with the platform itself, whether they are new to Magento, or if they’ve used the platform but are looking to migrate to Adobe’s paid version. 

It’s important for merchants to evaluate their current website and determine what does and doesn’t work for them, consider the whole business digital infrastructure and internal processes. We’d highly recommend for retailers to consider speaking with Adobe/Magento certified developers or agencies to ensure the migration is seamless and done correctly.

Merchants/retailers should consider how much resource from their side will be required during the migration, it’s not just up to the agency to do the technical work, they’ll need to work in partnership with the merchants to support with the testing and quality assurance and to ensure needs and expectations are met. 

Any merchant will see the benefit of migrating to Magento/Adobe if they are passionate about eCommerce and looking to enhance their online digital presence. 

What is your biggest accomplishment so far?

As an agency, it’s not  about a specific win or about a specific client.

It’s not just about our discovery; design; development and deployment phases of a new build. It’s about how we, as a business, add value over the lifetime of our clients’ relationship with us. Our biggest wins are about our clients biggest successes.  

Why do you think product discovery is important to your client base?

Merchants need to stand out in the market and to do that they need to create a seamless user experience, that enables their customers to find what they’re looking for as quickly as possible. With the market asit is now, with so much competition in the market, it’s vital for both B2C and B2B merchants to keep up to date with changes going on in the digital market, as they can quickly fall behind the curve. Intelligent product discovery is important as it understands the users’ intent and personalises their shopping experience which ultimately leads to increased conversions and customer retention.

Why did you decide to partner with Klevu?

We believe in the product and what Klevu offers. Klevu is competitively priced and delivers amazing value for money – which is what chilliapple is all about and why we partner with selective solution providers. Klevu doesn’t just do search, which we love. Our clients can add-on other features like visual merchandising and recommendations which all work perfectly together to improve user experience and ease of promotional activities by the merchant.

What are some of the things you are most excited about for the future of e-commerce?

There are three key themes that we see a lot at the moment which are

1. Data
2. Artificial Intelligence (AI)
3. Personalisation

Leveraging data to understand customer’s intent and context and delivering the right experiences through AI, leading to a personalised experience, both in-store and online. It’s all about building 1-to-1 relationships with customers. Seeing how these key themes will develop over time is very exciting. 

If your agency had a theme tune what would it be? 

Harder, Better, Faster, Stronger by Daft Punk is a mantra for constant improvement.