IntuitSolutions

In this spotlight we hear from E.M Ricchini, Partnership Manager at IntuitSolutions to find out what sets them apart from other agencies and how they’re helping their clients to effortlessly personalize their user experience.

Tell us about IntuitSolutions

IntuitSolutions is one of the nation’s premier Elite BigCommerce Partner Agencies, offering design, development, integrations, and apps for merchants in all stages of growth. We’re BigCommerce experts, and committed to innovating, creating, and riding the ever-changing wave that is the ecommerce industry. Above all else, we value the relationships we have with our clients and partners. Whoever we work with, we see ourselves as an extension of that business.

What sets you apart from other digital agencies?

We’re one of the only BigCommerce-exclusive design and development agencies and have launched over 400 sites on the platform. We specialize in crafting custom solutions for complex verticals such as automotive, industrial, sports and outdoor, and regulated industries, as well as merchants selling B2B and D2C. Included in many of these engagements are custom-developed UX features, site optimization and accessibility, and integrations between BigCommerce and other key pieces of the merchant’s tech stack.

In addition to our agency services, we have a checkout solution, Ebizio Checkout, which features several pre-built modules and the ability to further customize according to a merchant’s needs. Using this app and related customizations, we can help merchants to extend the functionality of the BigCommerce open-source checkout to suit their specific business needs.

Why did you decide to partner with Klevu?

We’re committed to providing our clients the best solutions for their ecommerce sites. We wanted to partner with one of the industry’s frontrunners in search, personalization, and merchandising solutions. Our team members love working with Klevu. Their delivery team is flexible, responsive, knowledgeable, and committed to client success, and the product is quick, effective, and customizable.

Why is product discovery important to your client base?

Many of our clients have large product catalogs with complex product variants. They require a robust solution to ease the friction that can accompany product discovery, and Klevu’s search and filtering is a crucial part of that customer experience.

What are some of the most overlooked elements of a website that you find to be of importance?

 There are myriad subtle ways in which a shopper interacts with an ecommerce site. Two main pieces of this customer journey that are often overlooked are the navigation and the hierarchy, both of which should be tailored specifically to the product catalog and cater to shopper behaviors.

Similarly, the checkout should be customized according to the merchant’s needs, while keeping the customer journey in mind, in order to keep the process seamless and convert as many shoppers as possible.

What are some of the ways that you are helping your clients to personalize their websites?

Our process is client-focused, beginning with a questionnaire asking about not only the client’s goals, but more importantly, their existing and ideal customer profiles. Using that data to inform design and strategy, we mock up the initial site and work with the client to make sure their needs and their user’s needs are met. We also build sites using tools such as Page Builder Widgets, enabling clients to make changes to their store without a developer—including updates to images, text, and more. In doing so, we allow our clients to manage day-to-day tasks on their site without needing to adjust code.