Lybe

Tell us about Lybe

We are a small and dedicated team of seasoned digital commerce and product management experts with extensive experience of solving complex business needs. We have delivered some of the world’s most advanced B2B2C digital commerce solutions.

With our practical e-commerce experience we are more than a tech partner. Our business oriented approach is highly appreciated by our clients, where our success is measured only by tangible commercial results:

• Boosted sales & product margins
• Cost savings of capital (CapEx) & operational expenditures (OpEx)
• Higher operational & organisational efficiency

What sets you apart from other digital agencies? What would you say are your areas of expertise? Focus on any particular verticals?

We have established one of the most rigorous recruitment processes in the industry, dedicated to selecting top talent for every role. With an average of over 10 years of relevant experience, our team consistently delivers high-quality solutions that exceed customer expectations. It’s not just what we do that distinguishes us from other agencies—it’s how we do it.

With our seasoned team, boasting extensive experience in the solutions we provide, we are an excellent choice for businesses with more complex business models or specialized needs.

For us, it’s pivotal to cultivate long-term relationships with our clients in order to understand their business, needs and expectations on a deeper level. This enables us to craft tailored solutions that not only address immediate challenges but also support their long-term growth and success. We take pride in being more than just a service provider; we strive to be a trusted partner that helps our clients navigate the complexities of their industries with confidence.

At the core of our success lies a dedication to continuous improvement and innovation. We stay ahead of industry trends and emerging technologies to offer cutting-edge solutions that keep our clients competitive in an ever-evolving market. Whether it’s streamlining processes, optimizing workflows, or creating bespoke strategies, our team is equipped to tackle challenges of any scale or complexity.

Ultimately, our mission is simple: to empower businesses to thrive by delivering solutions that combine technical expertise with an unparalleled focus on client satisfaction. With us, you can expect more than just results—you can expect a partnership built on trust, expertise, and shared success.

Why did you decide to partner with Klevu?

The partnership with Klevu opens new doors for us as an agency and enables us to offer even more robust solutions to our clients. For e-commerce business owner, this means:

• Optimized Product Discovery: Your customers will find what they’re looking for faster and more easily, leading to higher customer satisfaction and more completed purchases.
• Tailored Solutions: We can now integrate Klevu’s smart features directly into your Adobe Commerce/Magento platform and customize them to fit your business needs.
• Competitive Advantage: With Klevu’s technology, your store can stand out in the market and offer a world-class search experience.

What would you say to online retailers that haven’t used an agency like yours before?

Running a successful online retail operation requires juggling many moving parts—managing products, enhancing the customer experience, optimizing your site for conversions, and staying ahead of your competitors. If you’ve been handling this on your own, it’s likely been rewarding but also challenging. That’s where we come in.

Partnering with an agency like ours doesn’t mean losing control of your business—it means gaining access to a team of seasoned experts who work with you to amplify your success. We bring years of hands-on experience in e-commerce, industry-leading partnerships (with platforms like Shopify and Adobe Commerce), and a proven track record of helping retailers like you achieve growth. Our role is to simplify your workload, unlock new opportunities, and provide specialized knowledge that helps you save time and resources.

Think of us as an extension of your team, equipped with the tools and expertise to help your business thrive. We don’t just deliver solutions; we deliver results—whether that’s increased sales, reduced operational costs, or a seamless customer journey that keeps shoppers coming back. Our goal isn’t just to meet your expectations; it’s to exceed them, while helping you feel confident and in control every step of the way.

If you’ve never worked with an agency before, this could be a game-changer for your business, freeing you to focus on what you do best: growing your brand and delighting your customers. We’re here to make that journey smoother, more efficient, and more profitable. Why not explore what’s possible?

Why do you think product discovery is important to your client base?

Product discovery is critical for online retailers because it directly impacts how effectively customers find, explore, and purchase products on their platform. A seamless and engaging product discovery experience can be the difference between a sale and a lost opportunity. Product discovery isn’t just a functional feature—it’s a strategic advantage. A well-optimized discovery process ensures customers find what they’re looking for, feel understood, and remain engaged with your brand. Investing in tools and strategies that enhance product discovery isn’t just about meeting customer needs—it’s about exceeding their expectations and driving long-term success.

Specific platforms you focus on as an agency? (Why did you choose to offer different platforms?)

As an Adobe Solution Partner and Shopify Partner, we have the unique capability to offer our clients tailored solutions through two of the most powerful e-commerce platforms in the industry: Adobe Commerce (formerly Magento) and Shopify. Both platforms bring distinct strengths to the table, enabling us to cater to a diverse range of businesses with varying needs, goals, and complexities.

Adobe Commerce: Power and Flexibility for Complex Needs

Adobe Commerce is the platform of choice for businesses that require advanced customization, robust scalability, and seamless integration with enterprise systems. Known for its flexibility, Adobe Commerce allows businesses to build fully bespoke solutions that can handle complex product catalogs, intricate workflows, and multi-channel operations. Features like advanced personalization, AI-driven recommendations, and a highly extensible architecture make it ideal for large B2B organizations and enterprises with unique operational demands.

Our expertise with Adobe Commerce enables us to design and implement sophisticated solutions that meet the intricate needs of these businesses. For clients operating in industries with highly specific requirements or those seeking a fully tailored user experience, Adobe Commerce provides the tools to turn their vision into reality.

Shopify: Simplicity and Agility for Rapid Growth

Shopify, on the other hand, excels in simplicity, speed, and ease of use. It empowers businesses to get online quickly with a beautiful, user-friendly storefront, all while offering the tools needed for growth. Shopify is especially well-suited for small to medium-sized B2C brands or businesses seeking rapid time-to-market. Its cloud-based infrastructure ensures reliability, while features like built-in payment processing, a vast app ecosystem, and intuitive design tools provide flexibility without the need for extensive technical knowledge.

As a Shopify Partner, we help businesses leverage this platform to create stunning, high-performing online stores with minimal complexity. Whether it’s launching a direct-to-consumer brand or optimizing an existing online presence, Shopify offers a streamlined approach that doesn’t compromise on quality or functionality.

The Power of Offering Both

By partnering with both Adobe Commerce and Shopify, we can provide the best of both worlds. Businesses with complex operations, high customization needs, or larger-scale projects benefit from the advanced capabilities of Adobe Commerce, while those seeking agility, affordability, and simplicity find their ideal solution in Shopify. This dual-platform offering allows us to guide clients toward the solution that best fits their goals, ensuring that they receive a platform aligned with their unique requirements.

Ultimately, offering both platforms underscores our commitment to providing flexible, client-centered solutions. Whether a business needs enterprise-level customization or a quick-to-market storefront, we have the expertise to deliver results that drive growth, efficiency, and success.

What are some of the biggest changes/trends you are currently seeing in e-commerce?

In a changing retail landscape, vendors are seeking to find disruption within their business space. By embracing disruption, retailers can redefine traditional practices, create unique value propositions, and stay ahead of competitors in an ever-evolving market.

Technology is at the forefront of this transformation, enabling retailers to experiment with advanced tools such as artificial intelligence, augmented reality, and predictive analytics. These innovations allow businesses to better understand customer behavior, personalize shopping experiences, and optimize operations for greater efficiency. For example, AI-powered recommendation engines and dynamic pricing strategies have revolutionized how retailers connect with their audiences and maximize profitability.

Additionally, the shift toward sustainability and ethical practices has opened doors for retailers to explore eco-conscious product lines and circular economy models, such as resale and rental services. These initiatives not only cater to growing consumer demand for environmentally friendly options but also create new opportunities for long-term engagement and loyalty.

Emerging business models, such as subscription services and direct-to-consumer strategies, have also gained traction. These approaches allow retailers to build deeper relationships with their customers, ensure recurring revenue streams, and differentiate themselves in crowded markets.

Ultimately, the willingness to embrace disruption and innovate is what will separate the thriving retailers from those that struggle to adapt. By leveraging new tools, experimenting with fresh ideas, and focusing on customer-centric solutions, vendors can unlock untapped potential and drive sustained growth in a rapidly changing retail environment.

What are some of the things you are most excited about for the future of e-commerce?

Personally, I’m thrilled about the long-term impact AI will have on the retail landscape. While the potential is enormous, many vendors are still grappling with how to effectively harness AI to tackle their business challenges and unlock its full capabilities.

AI has the power to revolutionize every facet of retail, from enhancing the customer experience to optimizing back-end operations. For instance, AI-driven personalization can transform how retailers interact with their customers, delivering tailored recommendations and offers that drive engagement and loyalty. Similarly, predictive analytics can help businesses forecast demand, reduce waste, and manage inventory with unparalleled precision.

However, the adoption of AI requires more than just access to advanced technology—it demands a strategic mindset. Retailers need to identify clear use cases, align AI initiatives with their overall goals, and ensure their teams are equipped to work with these tools effectively. A common hurdle is the lack of clean, organized data, which is crucial for training AI systems. Businesses that invest in improving their data infrastructure will be better positioned to reap the benefits of AI.

Moreover, as AI continues to evolve, ethical considerations around data privacy, transparency, and bias will become increasingly important. Retailers that adopt responsible AI practices will not only gain customer trust but also set themselves apart as industry leaders.

In the years ahead, we’re likely to see a greater convergence of AI with other emerging technologies, such as augmented reality, the Internet of Things (IoT), and blockchain. These synergies will unlock new possibilities, enabling retailers to create immersive shopping experiences, streamline supply chains, and foster deeper connections with their customers.

The journey to fully integrating AI into the retail ecosystem may be complex, but for those willing to embrace it, the rewards will be transformative. This is an exciting time for innovation, and I believe AI will be at the heart of the retail industry’s next great leap forward.