Proof3
Backed by 27 years of eCommerce experience and analysis of customer buying behavior. Proof3 have developed solutions that transform data into more traffic, customers, and profitable sales, connecting the data dots to drive positive change in your business and are on a mission to empower Ecommerce Businesses With Data, Insights And Solutions For Growth And Scale.
Partner Spotlight:
In this spotlight we hear from Joe Turner, Co-Founder & Director at Proof3 on exciting things to come in the future of eCommerce, typically overlooked website features and their proudest agency moments.
Tell us about Proof3
Proof3 is a data-driven growth agency focused on delivering better data, smarter decisions and sustainable business growth for ambitious eCommerce businesses.
Our expertise spans Digital Strategy, Analytics Engineering & Deployment, Customer Experience Optimisation, Data Analysis & Iterative Testing, Paid & Organic Acquisition and Marketing Automation.
What really drives us is a passion for great Customer Experience and a burning desire to delight our clients and their customers.
We’re already working with the likes of Tile Giant, Goddiva & Just Kampers to lower acquisition costs, boost conversions and increase profitability.
As a ‘sister’ agency to iWeb, Adobe Gold Solution Partners, we know Adobe Commerce inside out and also have many years of combined experience within the team working with brands using Shopify to power their eCommerce business.
What is one your proudest moments as an agency?
It was such a momentous first year for Proof3 that it’s hard to pin it down to one. In 2023, we onboarded 7 fantastic new eCommerce businesses, managed over 5m in ad spend, generated over £25m in revenue, and migrated 15+ businesses to GA4. We were also nominated for ‘Agency to Watch’ at the Prolific North Champions Awards. There were plenty of challenges and hard graft along the way but we definitely enjoyed the ride. I did say it was hard to choose one!
Why is product discovery important to your client base?
It’s pretty simple – if a customer can’t find a product, they’ll never be able to buy it. Every eCommerce website should be dedicated to helping customers find the right products.
Our clients spend lots of time, energy and money getting customers to their website so having an excellent on-site search experience and a well thought out recommendations and merchandising strategy is crucial to maximising their return on investment.
When we run an initial CR/UX audit and do some initial data analysis – whether that be through GA4 or other BI tools – product discovery is typically the biggest area of weakness/opportunity.
But we can’t just personalise from one angle, of course. Customers will find you through many different paths, whether that be Google, social media or marketplaces. To improve the product discovery process, we need to personalise the customers’ experience no matter how they reach your site. That’s where Klevu come in…
Why did you decide to partner with Klevu?
As we’ve just talked about, the ‘search & seek’ element of the customer journey is crucial to any successful eCommerce website. When we talk about Conversion Rate Optimisation, it’s usually one of the first areas we look at and where we see the biggest gains. Klevu’s search solution is well honed and we believe, based on extensive user testing & number crunching, best-in-class.
Combine that with their continuous commitment to improvement, we also love that we can leverage their merchandising and product recommendations tools to positively impact their key performance metrics.
On a personable level, the Klevu team are a pleasure to work with. Knowledgeable, passionate and friendly, their support is always on point. It’s a mutually beneficial relationship.
What is something you feel is typically overlooked when it comes to user experience on site?
I’m not sure it’s overlooked as such as I’m sure most people in this industry are aware of it but…
there is a clear direct relationship between how well a website performs and how effective it is at doing what it’s intended to do – i.e. selling stuff in this context.
There’s overwhelming evidence that correlates the connection between page speed and key performance indicators such as page views, AOV, engagement rates, sales, customer satisfaction, and pretty much any other business metric you can think of.
An ecommerce site that loads within a second converts 2.5x more visitors than a site that loads in 5 seconds (source: Portent)
Yet, we still see many eCommerce businesses not taking it seriously enough, or certainly not doing enough about it. It’s a blindingly simple answer and has been for years, but it’s definitely still applicable!
Of course, there’s a lot of factors that determine speed & performance metrics – hosting specs, some eComm platforms being quicker out the box than others (naming no names!), quality of code, number of plugins etc – but at the very least you should carry out periodic checks and be confident you’ve done everything within your powers to optimise load times. Your customers (and your accountant) will thank you for it.
What are you most excited about for the future of e-commerce?
I’m meant to say ‘AI’ here, right? Well, I’ve read a few articles recently that suggest by the mid-2030s, brain-computer interfaces will allow AI assistants to interact with our thoughts.
But before I get carried away with some sort of AI-Utopia, I’m excited by the continuous improvements in technology that hyper-personalise and improve our customer experiences.
Personally, I’d just like a quicker way of doing the weekly big shop online!
Also, autonomous delivery drones will be cool.
If your agency had a theme tune what would it be?
Has to be Dee-Lite ‘Groove Is In The Heart’ – yes, it’s a cheesy pun around customer delight but it’s also a certified banger.
