Williams Commerce

Williams Commerce are an ecommerce agency that solves complex problems through technology for leading companies. We create value and drive efficiency through helping brands achieve their digital transformation goals.

Williams Commerce work collaboratively to bring deep expertise across business systems, enterprise software development, user experience, project delivery and digital marketing.

Partner Spotlight

1. Tell us about ‘organisation’?

Williams Commerce is a full-service ecommerce agency including website development, UX design, on-going digital marketing services and system integration. We build, optimise and grow ecommerce brands. We are an out and out ecommerce specialist offering agnostic consultancy and delivery across a wide range of platforms including Adobe Commerce, Magento Open Source, BigCommerce, Shopify and more.

In 2024 Williams Commerce became part of the successful Brandwidth Group within the Next 15 Group PLC.​ As an extension of engaging with Williams you will also have access to a worldwide team spanning 50 offices across 15 countries employing over 4000 people who share a core mission is to empower brands by revolutionising and turbocharging the digital customer experience, delivering rapid value, and fostering the growth of forward-thinking digital enterprises.

2. Why did you decide to partner with Klevu?

Despite recent economic challenges, ecommerce continues to grow, and consumers now have more choices than ever. The increased competition, coupled with the recent trend of consumers preferring high-quality products, means decisions are taking longer. This makes outstanding personalisation a more important differentiating factor than ever.

With the depreciation of Google’s third-party cookies on the horizon, finding creative personalisation solutions whilst respecting privacy is important. There’s a difference between delivering relevant content to customers and becoming intrusive.

As an agency that specialised in UX & UI, working with a partner who can help us provide a best-in-class user experience was essential. We chose Klevu due to its powerful search functionality, product recommendations and personalisation capabilities.

3. Joint client? Why did you choose to implement Klevu on…?

We implemented Klevu on Fine Food Specialist to increase their conversion rate. The results have been impressive:

• 13% increase in conversion rate 1 month after go-live
• Accessibility score of 100 (lighthouse)
• Contributed to a 22% increase in PPC revenue growth YoY.

Read the full case study on how we optimised the user experience for Fine Food Specialist customers below.

4. Why do you think product discovery is important to your client base?

The discovery stage is vital to understanding the challenges and needs of the business. Understanding how customers search and access your products, as well as making the buying journey as smooth as possible. It is also really important to involve the customer service team at this stage, as they will understand the customers’ day-to-day challenges.

5. What consumer trends are you beginning to pick up on, that you see affecting the future of ecommerce?

We had an interesting in-house discussion at the beginning of the year and believe that machine learning will be driving personalisation for 2024. Machine learning has been improving ecommerce efficiency, automation and customer engagement for some time. Together machine learning and artificial intelligence can deliver personalised customer support using apps like Klevu MOI.

We have seen a shift in buying behaviours, where customers now prioritise reputation, trust, value and product quality as well as price. We have also seen increased interest in faster page loads, frictionless journeys and accessibility.

Learn more about Williams Commerce HERE.